Will power- and water-hungry AI raise questions around sustainability?

With excitement around GenAI continuing to grow, Celent clients are asking questions about calculating costs of this innovative technology. While the focus tends to be on training and token costs, recent research is adding one more issue to consider: environmental impact. This of course has been a concern with cryptocurrency mining, and with GenAI powered by the same specialized hardware – GPUs – academic and financial services industry researchers are starting to ask questions.