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  5. Digitizing the Agent: How Life and Annuity Insurers View Their Current And Future State

Digitizing the Agent: How Life and Annuity Insurers View Their Current And Future State

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29 October 2023
Karen Monks
Tom Scales

Abstract

Has the momentum gained in digital transformation made it to the agents? In this follow-on to Celent's The Digitally Empowered Agent, Celent surveyed key executives at Life and Annuity insurance companies on their view of the state of technology they offer to their agents. We ask what insurers have done implementing technology, expanding data integrations, and offering portal functionality. Our goal is to establish a baseline to monitor and review insurers' efforts over time.

This is a companion to the P&C survey report on the same topics.

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