Vendors
日本語
search
  2. //
  3. Reports & insights
  4. //
  5. Consumer Mobile Apps in Latin America: 2016 Life and Health Edition

Consumer Mobile Apps in Latin America: 2016 Life and Health Edition

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
5 October 2016
Luis Chipana

Abstract

Celent has released a new report titled Consumer Mobile Apps in Latin America: 2016 Life and Health Edition. The report was written by Luis Chipana, analyst in Celent's Insurance practice.

In early 2014, Celent explored the app market for insurance clients in Latin America and learnt that about 12% of insurers in the region had developed apps for their clients, though with limited capabilities.

In this report, Celent revisited each company’s website in the Latin American region and revised what apps they had available by Q2 2016. We reviewed Apple’s iTunes Store, Google Play, Blackberry World, and Windows App store in search of apps provided by Latin American insurers and analyzed the type of functionalities available.

Celent gathered data on 172 life and health Latin American insurers in 20 countries and was able to determine the number of available apps in the market, the current features, and processes supported. From our review of mobile apps and case studies from around the world, Celent was able to determine a possible path for the short term and provide an outlook of how the future might look.

“The growth of smartphone users across the globe have companies, including insurers, rethink and redefine their digital strategy in which mobiles are an important component,” commented Chipana. “Furthermore, in 2016 about 30% of life and health insurers in Latin America are offering consumers-focused mobile apps and the majority of insurers in the region have plans to undertake projects related to mobile initiatives.”

Client Access