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Backbase

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Overview

Backbase is a global leader in Engagement Banking, empowering financial institutions to accelerate their digital transformation journeys and deliver superior customer experiences at scale. Our award-winning Engagement Banking Platform is built to unify and streamline customer journeys across retail, SME, corporate, and wealth banking, allowing banks and credit unions to orchestrate seamless, personalized interactions across all touchpoints.

By leveraging our platform, financial institutions can unlock new growth opportunities, improve operational efficiency, and stay ahead of market disruptions. The platform integrates with existing systems, combining core banking functionality with new fintech innovations to deliver tailored experiences that drive customer engagement, retention, and growth.

Backbase’s Intelligence Fabric is the latest addition to the platform, introducing AI-augmented customer support, conversational banking, actionable financial insights, and a Customer Lifetime Orchestrator that ensures banks deliver value throughout the customer lifecycle. These innovations help financial institutions remain competitive, enhance employee productivity, and optimize customer engagement, positioning them to thrive in the digital-first era.

Backbase serves over 150 financial institutions globally, including market leaders such as Danske Bank, Raiffeisen, HDFC, National Bank of Bahrain, Standard Bank Group, NavyFed Credit Union, and more. Our customers trust Backbase to help them boost digital business growth, elevate their customer experiences, and increase employee productivity. We are recognized by leading industry analysts, including Gartner, Forrester, and Celent, for our vision, technology, and execution.

Founded in 2003, Backbase is a privately funded company with headquarters in Amsterdam and regional offices in Atlanta, Bristol, Cardiff, Dubai, Frankfurt, Hyderabad, Krakow, London, Mexico City, Riyadh, Singapore and Toronto.