Getting branches ready for their extreme makeover - BAI Banking Strategies

According to a study by Celent, banks reported their branch traffic declined by as much as half during the 2020 lockdown. But as many banks began reopening their branches late in the year, a majority of activity returned. The key takeaway: Despite the fact that customers had learned to function without full branches for months, “customers still want to use branches,” says Robert Meara, a senior analyst at Celent.