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WSJ: Startups Target Millennials With Social-Investing Apps

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10 June 2019
New York, United States

Startups Target Millennials With Social-Investing Apps; The lure: investment products built around themes like clean energy and corporate ethics

By Dieter Holger - 10 June 2019 - The Wall Street Journal Online

For millennial investors, making a social impact is a top priority

More than any previous generation, millennials are likely to invest in companies that mesh with their social and political concerns—from clean energy to gender equality to water conservation. Some 77% of high-net-worth millennials currently own or are interested in so-called impact investments, according to a 2018 survey by Bank of America.

Now a wave of startups is rushing to capitalize on the trend by offering the mobile-first generation a host of new financial-tech products that cater to their social-investing preferences.

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News article details

Industry
Capital Markets, Wealth Management
Media Type
News Articles
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America