2024/04/29
Consumer data privacy laws, regulations, and protections have existed for decades but are being modernized across the globe in response to digit…
Research related to Digital Marketing
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2022/09/30Experiencing product value before purchase drives growth—Product-Led Growth:PLG •This is a primer for those who are not so familiar with Product…
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2022/03/14Tower is a specialised personal and commercial lines insurer in New Zealand with approximately 304,000 customers across New Zealand and the Paci…
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2021/12/13It’s common to hear the refrain “conversions are risky, expensive, and are never on-time!" Well, we wanted to know if the caution is still warra…
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2021/07/19Over the past several years, the CRM vendor landscape has grown significantly in terms of functionality offered to advisors and wealth managers.…
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2021/05/25Is the intrinsic value of the coverage enough? Or do new customers want more from their insurance company? Today’s insurance experience is often…
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2021/03/08
Over the past year it has become increasingly clear that digital marketing is the cornerstone of an advisor’s marketing strategy. As such, a fun…
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2020/07/26Amid the coronavirus pandemic, a shift in regulatory, economic, and technological requirements has fundamentally changed the advisor/client rela…
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2020/05/27It took just a few days this March for a booming US economy to stop in its tracks, and a few weeks to end a 10-year bull market. As markets crat…
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2020/04/30Covid-19 is justifiably top of mind for bankers today, yet two pre-pandemic hot topics remain salient today: Customer Experience (“CX”) and Arti…
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2019/10/31InsureTech Connect is the world’s largest insurtech event and this document was created for Celent customers interested in insurtech and innovat…
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2019/10/26At InsureTech Connect, Celent organized and delivered a four-hour session to a packed room. The topic was "Unlocking Value with APIs, Connected…