ベンダー
English
search
  2. //
  3. Reports & insights
  4. //
  5. VIPPS社がApple Payの代替サービスを開始：新しい時代の始まりか？

VIPPS社がApple Payの代替サービスを開始：新しい時代の始まりか？

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
2024/12/10
ジルビナス・バレイシス

Vipps Mobile Pay, a mobile wallet in the Nordics, has just launched a ‘tap with Vipps’ functionality on Apple phones. The feature allows the users to tap their Apple devices at the contactless POS terminals to pay and puts the Vipps wallet in direct competition with Apple Pay. This is the first time that an app other than Apple Pay can execute contactless POS transactions on Apple devices; congratulations to Vipps on achieving this milestone!

As most readers know, Apple has maintained strict controls over access to its secure element and NFC functionality, and banks and other issuers have had no choice but to work with Apple Pay if they wanted to enable contactless mobile payments for their customers with Apple devices. Under pressure from various regulators, earlier this year, Apple agreed to open up NFC and secure element access to developers from authorized third parties. According to Apple’s press release in August 2024 (my bold highlights):

  • “Starting with iOS 18.1, developers will be able to offer NFC contactless transactions using the Secure Element from within their own apps on iPhone, separate from Apple Pay and Apple Wallet. Using the new NFC and SE (Secure Element) APIs, developers will be able to offer in-app contactless transactions for in-store payments, car keys, closed-loop transit, corporate badges, student IDs, home keys, hotel keys, merchant loyalty and rewards cards, and event tickets, with government IDs to be supported in the future.
    […]
  • To incorporate this new solution in their iPhone apps, developers will need to enter into a commercial agreement with Apple, request the NFC and SE entitlement, and pay the associated fees. This ensures that only authorised developers who meet certain industry and regulatory requirements, and commit to Apple’s ongoing security and privacy standards, can access the relevant APIs. The NFC and SE APIs will be available to developers in Australia, Brazil, Canada, Japan, New Zealand, the U.K., and the U.S. in an upcoming developer seed for iOS 18.1, with additional locations to follow. Developers and users will continue to have access to the easy, secure, and private experience of Apple Pay and Wallet.”

Importantly, Apple promises to make the experience comparable to Apple Pay. Users can choose any eligible app as their default contactless app and have the same ‘field-detect’ and ‘double-click’ features enabled, i.e., launch the app automatically when presented to a compatible NFC terminal or when double-clicking the side or Home button on the phone.

According to Vipps, the feature currently works with BankAxept cards, a national payment system in Norway. The company promises that “in a few months, and well before the summer vacation, the service will also be available for Visa and Mastercard cards, making it possible to tap to pay with Vipps worldwide.” The service was developed in partnership with BankAxept and Thales and is available to “customers of SpareBank 1, DNB, and over 40 other local banks” – around 70 percent of all Norwegian bank customers – with more banks expected to join later.

The key question is – is Vipps likely to be an exception or will we now see a proliferation of apps with contactless functionality on Apple devices? For example, will we see all banks upgrading their mobile banking apps with contactless payments capabilities?

I expect that many other existing wallets around Europe will follow suit and add the contactless capability to provide an alternative to Apple Pay. However, in markets where no such common wallets exist (e.g., UK, US), banks will have a decision to make. The option to upgrade their banking apps to fully-fledged wallets has been available to banks in the Android ecosystem via Host Card Emulation (HCE) for a long time, and yet few if any banks today support their own Android HCE wallets. In this case, the decision is likely to come down to economics – would the benefits of getting rid of the “15 bps tax” Apple charges on each transaction outweigh the costs of paying new access fees to Apple, building out the service, and convincing the customers to change their habits? Furthermore, we always said that wallets should be open, and customers can provision multiple cards from different banks into Apple Wallet, but the individual bank apps are likely to support only their own cards. In other words, it's not a clear-cut obvious decision, and each bank has to decide what's right for them. At a minimum, banks should now have more leverage to renegotiate their contracts with Apple and perhaps reduce the transaction fees.

In our latest Retail Banking Previsory report which discusses the top trends for 2025, we highlighted the need for banks to revisit their payments strategy, including their approach to wallets. This is clearly one of the strategic choices banks have to make in 2025.