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  5. Personal Financial Management: The Devil Is in the Details

Personal Financial Management: The Devil Is in the Details

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26 August 2011
Jacob Jegher

Abstract

Banks have been extremely slow to catch on to the personal financial management trend and have had difficulty understanding how PFM fits into the online banking universe. A number of banks offer solutions, but they do not hold a candle to the products offered directly to consumers. This is about to change, but consumer adoption will take some time to materialize.

Celent firmly believes that consumers should be taking care of their PFM needs at a financial institution. The time is right for PFM, but the stars aren't aligned yet. Adoption of PFM is still extremely low, and there are several hurdles: technology (problems with account aggregation and auto categorization), user experience, and consumer behaviour, according to a new report, Personal Financial Management: The Devil Is in the Details.

The good news is that adoption is going to rise. This report examines and analyzes the state of PFM at financial institutions. It begins by delving into why PFM is important and explaining some of the adoption hurdles. It then explores what is required to grow PFM use and goes over how solutions will evolve. Finally, the report provides insight regarding the role of emerging devices like tablets, and presents a framework to serve the device trifecta.

“PFM is going to become the cornerstone of online banking. Financial institutions and software vendors have a lot of work to do, however, in order for adoption to accelerate,” says Jacob Jegher, Senior Analyst with Celent’s Banking Group and author of the report. “Banks are accustomed to bolting-on piece after piece in their online offering. This creates a tangled mess that is difficult for the bank to manage and challenging for the customer to use.”

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