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Celent Peer Networking Event: ECM and Digital Commerce

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12 May 2011
Benjamin Moreland Michael Fitzgerald

Digital Approaches to Content Management and Insurance Transactions

Abstract

Insurers have tried to eliminate correspondence, service paperwork, and paper case files for at least 20 years. A key goal is often straight-through processing (STP), which requires digitization of content. But improved handling of digitized content still represents a huge opportunity for most insurers. The first tier of benefits only scratches the surface of what is possible with next-generation ECM strategies.

Similarly, insurers must achieve consistency in how they represent parties and roles across digital and non-digital channels. Personalization of the user experience for that party/role and a consistent, strongly-branded user experience across the many digital touchpoints are worthy goals.

At this exclusive, invitation-only Celent event, Mike Fitzgerald and Ben Moreland discussed how insurers are addressing the hurdles and opportunities associated with content digitization, as well as how insurers are creating enterprise strategies to integrate digital user experiences with non-digital channels. Celent’s experts and senior-level IT strategists had a unique opportunity to interact directly in a carrier-only forum, with an emphasis on information sharing and idea exchange.

For more information about this event, please contact Chuck Smith at +1.617.262.3125 or csmith@celent.com.

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