Deposit Gathering Using Remote Deposit Capture: Case Studies from A to Z
Abstract
Deposit Gathering Using Remote Deposit Capture: Case Studies from A to Z
With a critical need to grow deposits, more banks are turning to RDC to do so. An analysis of some of these relative few shows how it’s done.
In a new report, Gathering Deposits Using Remote Deposit Capture: Case Studies from A to Z, Celent looks deeply into the use of remote deposit capture (RDC). Drawing upon a December 2008 survey and multiple in-depth interviews, Celent concludes the majority of US financial institutions remain defensive and conservative in their approach, focusing on existing clients. The result is that for many banks, deposits collected via RDC have not amounted to much. But a minority of banks are making a significant impact on deposit growth using RDC.
Thus far in the product’s evolution, RDC has not been uniformly effective as a means to grow core deposits among financial institutions. "Among some financial institutions, RDC has barely moved the needle. Among financial institutions that have embraced the self-service deposit gathering potential of RDC, results have been significant," says Bob Meara, Senior Analyst in Celent’s Banking group and author of the report. "Banks have a choice to make: grow deposits or earn high-margin fee revenue. It’s going to be increasingly hard to do both."
The report begins by reviewing the market dynamics that have given rise to a notable increase in the thirst for deposit growth. The report then examines the spectrum of results achieved among surveyed financial institutions in RDC deposit gathering, along with the difficulty banks are having in assessing progress in this area. The report then details common elements in effective deposit gathering using RDC based on a December 2008 survey of financial institutions and multiple interviews. Finally, the report profiles three banks, Anchor Bank, Fifth Third Bank, and Zions Bank, representing a diverse approach to deposit gathering using RDC.
This 48-page report contains 18 figures and 13 tables. A table of contents is available online.
Members of Celent's Corporate Banking research service can download the report electronically by clicking on the icon to the left. Non-members should contact info@celent.com for more information.