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Field Guide to Digital Distribution

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26 September 2022
Rob Norris

Property and Casualty Edition

Abstract

This report is a companion to The 12P Framework: Modeling the Digital Distribution of Insurance, which introduced the 12P Framework. The purpose of this report is to use real-world examples to make the abstract concepts of the 12P Framework more concrete and to stimulate action. In a format inspired by wildlife field guides, we present a series of two-page profiles of companies “spotted in the wild” that exemplify digital distribution.

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