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Sizing the Retail Investor Market - An Analysis of the North and Latin American Markets

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6 March 2014
Ashley Longabaugh
Celent's upcoming report, Sizing the Retail Investor Market - An Analysis of the North and Latin American Markets, is the first of three reports that analyze the retail investor market. This report addresses four countries across North America and Latin America with respect to their overall economic health, regulatory drivers, retail investor population (including growth, breakdown, and investment preferences), and wealth management market maturity and sophistication. Celent will conclude by stating its findings on these four countries and its recommendations in which of these countries wealth management solutions providers should focus their attention in the near term. Celent's other reports in this series are: Sizing the Retail Investor Market: An Analysis of Western European Market and Sizing the Retail Investor Market: An Analysis of the Asian Market. Celent conducted a broad preliminary study of North and Latin American countries and concluded that Brazil, Chile, Mexico, and the United States show the greatest signs of retail market growth due to their recent economic developments and potential opportunities for wealth managers and service providers. This report aims to provide firms with an understanding of the retail investor landscape across four countries in both North and Latin America. Additionally, firms that provide services to a global client base may draw comparisons between the retail trading markets domestically and internationally. Finally, this report will encourage firms to assess their strategic plans with a further understanding of the products and services offered to retail investors in the Americas. A sample of Celent's findings include:
  • The percentage of retail investors of the adult population in Brazil, Chile, and Mexico are lower than the United States and Western Europe, however, the number of retail investors in these markets is expected to grow through 2014.
    • The emerging millennial women are positively contributing to the size of the self-directed investor population, particularly in the United States. The millennial generation as a whole is generally more self-directed and tech-savvy.
  • The degree to which individuals’ assets were affected by the financial crisis varies per country; however, as a whole, investors continue to seek recovery of their financial losses from the financial crisis and will continue to do so as the global economy continues to improve.
  • Overall, there has been a balanced growth across customer segments (mass market through to upper high net worth individuals).

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