Vendors
日本語
search
  2. //
  3. Reports & insights
  4. //
  5. AI Driving Game-Changing Competitive Differentiation: Insights from Celent Interviews and Surveys

AI Driving Game-Changing Competitive Differentiation: Insights from Celent Interviews and Surveys

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
18 May 2021
Alenka Grealish

Abstract

Banks leveraging AI are poised to realize game changing differentiation. Over the past three years, AI in corporate banking has moved from experiments to production and from the middle and back-office to the front office. Based on several Celent surveys and bank, fintech, and AI tech vendor interviews, Celent estimates that corporate banking has moved from the vanguard phase to the early adopter phase.

The game is on. A striking 86% of respondents to Celent’s AI in Action survey (April 2021) state that AI is very to extremely important to competitive differentiation. 14% have greater than 10 AI projects underway in the Treasury Trade Services line of business

AI initiatives have moved to the front office, driving new customer engagment and employee enablement models. Investment in customer-facing intelligent virtual agents, predictive, and prescriptive analytics tops the charts. Turbo-charging front office staff with client analytics is a strong focus.

Realizing game changing competitive differentiation, however, is a long term, challenging journey. Success rests upon a number of soft and hard factors. An effective, collaborative organizational dynamic, including employee buy-in, is paramount. Mastering the 4 Cs of data (capture, clean, cache, and call) is an ongoing exercise in commitment and perseverance.

This report summarizes the findings from Celent’s AI in Action survey (April 2021), recent bank, fintech, and AI tech vendor interviews, and Celent’s AI in the UI Benchmarking Survey of AI tech vendors 2018.

Client Access