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  5. Webinar | Pacesetters in Customer Engagement: Top Trends and Best Practice Players

Webinar | Pacesetters in Customer Engagement: Top Trends and Best Practice Players

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26 February 2019
Alenka Grealish

The bar for customer engagement is constantly being elevated by a variety of players.

How can banks stay in front of the customer and engage through value-added services?

Overview

Excellence in customer engagement has become paramount for commercial bankers. A confluence of forces is pushing the engagement bar up:

  • Customer touchpoints are multiplying.
  • Demand for real-time data and transactions is growing.
  • Nimble digital competitors are vying for revenue share and threatening select banking services with obsolescence.

Underperformance could lead a bank to be relegated to commodity parts of the value chain, for example, data custodian and payment processor. Outperformance leads to a greater share of wallet and new revenue streams.

Celent Senior Analyst Alenka Grealish examines this phenomenon and describes what you can do to outperform your competitors.

The webinar draws on a recent report of the same name.

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