Vendors
日本語
search
  2. //
  3. Reports & insights
  4. //
  5. Mobile Technology for the Life Insurance Producer: Is It a Fad or the Future?

Mobile Technology for the Life Insurance Producer: Is It a Fad or the Future?

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
18 October 2011
Karen Monks

Abstract

Tablet PCs and smartphones could make today’s life insurance producer high tech in a high touch sales environment.

Only 12% of the top 100 life/health/annuity insurers in North America have introduced mobile technology to their producers. According to Celent discussions with life insurers, although mobile applications are not fully implemented in their businesses, nearly 50% of insurers are investigating their use.

A new report, Mobile Technology for the Life Insurance Producer, highlights the benefits and concerns that insurers may encounter as they plan their mobile strategy. It also includes several case studies, from both insurers and other industries.

Some life insurance companies have moved marketing materials to iPads, saving the producer from carrying heavy binders filled with dated materials. Others have gone further and offered access to customer account data, illustrations, and even eApplications. As mobile app development is pursued, an insurer must consider many factors; and, as the line between personal devices and business devices blurs, security and compliance rise to the top of the concern list.

“North American life companies are not at the forefront of offering mobile apps to their sales force, but it won’t be long before a mobile device is part of every life insurance agent’s cadre of sales tools,” says Karen Monks, analyst with Celent’s Insurance group and author of the report.

Client Access