Vendors
日本語

Trying to increase stickiness isn’t worth it

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
1 February 2016

Comments

  • Dan - fascinating data. I'm curious to know if the Challenger banks (or other competitors with retooled value propositions) are making any headway in capturing core deposit share without customers actually switching primary accounts. In other words are customers simply opening new accounts and letting their old accounts dwindle? My guess would be not enough to move meaningful market share but it would be interesting to test. It would also be interesting to see if small businesses switch more frequently or less than consumers if that data is available.

    Thanks for posting.

  • Thanks, Kevin. The UK has a great deal of data and the reports from regulators go into some detail on the sub-types of switching. In the Personal Current Accounts Market Study Update, pages 83-91 have a good discussion of what you're asking about. Small business appears to be a small percentage of the switchers. There's a lot more data than I could discuss in a blog, but regulators' desire for competition means they've been able to compel banks to divulge consumer behavior, which is a goldmine for other similar countries interested in their experience.