Vendors
日本語
search
  2. //
  3. Reports & insights
  4. //
  5. Federal Anti-Spam Legislation (CAN-SPAM): What Insurers Need to Know

Federal Anti-Spam Legislation (CAN-SPAM): What Insurers Need to Know

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
20 January 2004

Abstract

New York, NY, USA January 20, 2004

Federal Anti-Spam Legislation (CAN-SPAM): What Insurers Need to Know

New Federal legislation took effect on January 1, 2004, requiring changes to email marketing practices. Although the changes are minor, failure to comply could result in fines or even jail time.

In a new report, "Federal Anti-Spam Legislation (CAN-SPAM): What Insurers Need to Know," Celent examines the CAN-SPAM Act and how it affects carriers. Recommendations are provided to assist carriers in planning their compliance efforts.

The report highlights portions of the Act that are of particular interest to insurance carriers. The new rules range widely in scope, from simply ensuring that the carrier痴 physical address appears on every email that could be considered advertising to complex issues related to independent agents' electronic marketing efforts.

"Even though complying with the initial phases of the Act is not difficult, carriers must take it very seriously. And they must keep a close eye on how the FTC interprets the Act moving forward," said Chad Hersh, a senior analyst in Celent痴 insurance practice and author of the report.

The report is aimed at helping business and IT executives begin a dialog with their legal and compliance counterparts. It also provides a model workflow for complying, as well as a timeline for the Act痴 implementation and interpretation.

The 12-page report contains 1 figure and 2 tables.

A is available online.

of Celent Communications' Property/Casualty Insurance and Life/Health Insurance research services can download the report electronically by clicking on the icon to the left. Non-members should contact info@celent.com for more information.

Send mail to info@celent.com with questions or comments about this Web site.

Client Access