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  5. Consumer Banking in Canada: Omnichannel Strategy

Consumer Banking in Canada: Omnichannel Strategy

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15 June 2017

REPORT PREVIOUSLY PUBLISHED BY OLIVER WYMAN

Abstract

To further understanding of these trends from the customer’s perspective, Oliver Wyman conducted a survey of ~4,000 Canadian consumers focusing on their digital banking needs, attitudes, and behaviors. They supplemented this research with targeted mystery shopping of leading Canadian banks to determine how they are positioning and explaining their digital capabilities during the account opening process.

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