WWS One to One OMNIA

The Marketing Control Panel

OnetoOne OMNIA is the WWS module for the planning and editing of marketing and customer relations campaigns, starting from a centralised control panel with the possibility of diversifying and personalising messages and services.

OnetoOne enables to devise multimedia campaigns (texts, graphics, images, video).

Definition of marketing elements

Define the timings of the campaigns and the “marketing elements” to be delivered on the Self Service network, with the possibility of choosing them according to different criteria:

• Bank code
• Different self service groups or single self service machine situated in geographical areas
• Self service machine located in specific locations (for example shopping centres)
• Groups or categories of clients (for example by age, area of residence, profile taken from CRM, etc.)
• Individual clients

Flexibility

Define when and how certain one-to-one messages ought to be displayed during an operation. For example, during a withdrawal at an ATM the message can appear at various points:

• During the idle loop phase
• Authorization phase
• Messages from the host
• Money counting
• Printing of receipt

Visually appealing

Personalise the menu layout and functions for:

• Different banking brands
• Groups of self service terminals
• Groups of clients

• Interactivity

• Customization

• User-oriented