Backbase Digital Banking Platform
Overview
Backbase Engagement Banking Platform empowers financial institutions to deliver seamless, personalized customer experiences across all segments, journeys and channels. By integrating with legacy systems and offering composable capabilities, the platform enables progressive modernization without disrupting operations. With AI-driven features like conversational banking and journey orchestration, banks can enhance customer engagement, improve employee efficiency, and accelerate their digital transformation.
Key Features
The Backbase Engagement Banking Platform provides a full suite of integrated solutions powering modern and differentiating banking experiences:
• Digital Banking: Self-service apps for daily banking, empowering customers to do all their banking online
• Digital Onboarding: Our digital customer onboarding (account opening) that enables fast, cost-effective, and secure customer acquisition
• Digital Lending: Our lending solution helps improve your ability to quickly grow your loan book
• Digital Investing: Our investing solution enables self-service and assisted digital investment propositions
• Digital Assist: Our customer support platform that empowers front-office employees (branch, call center, advisors, relationship managers) to quickly and efficiently assist customers
• Digital Engage: Our solution that empowers marketing teams to craft data-driven, targeted campaigns that reach customers at the right moment
• Grand Central (iPaaS): Our suite of cloud services enabling development, execution and governance of integration flows connecting any combination of on premises and cloud-based processes, services, applications and data within individual or across multiple organizations
• Common Services: These services provide reusable platform capabilities, such as:
1. Foundation: This includes capabilities like app management, gateway, registry, configuration management, notifications, user profiles, document storage device management, etc.
2. Identity & Entitlements: Centralized solution for authentication, authorization, and entitlements across the entire customer lifecycle. Compliant to regulations such as PSD2, and to standards such as FIDO UAF, OpenID Connect, OAuth 2.0, SAML 2.0, LDAP, Active Directory, SCIM
3. Customer experience: tailored advice, offerings, and communications within customers' apps, shifting from “one-size-fits-all” to composable, segment-specific experiences for personalization
4. Omnichannel banking: advanced, real-time banking journeys and innovative customer experiences, offloading banks from the burdening of their systems of records.
5. Human assist: unified and consistent employee experience with configurable microservices, empowering teams to reimagine customer support with minimal development, reduced costs, and lower risk. Supercharged with Agentic AI capabilities
6. Business Process Orchestration: common architectural blueprint and enterprise-grade tools to build and manage complex customer interactions and business processes, from decisioning to document storage and case management.
7. Intelligence: AI-augmented customer support, conversational banking, actionable financial insights, and a Customer Lifetime Orchestrator that ensures banks deliver value throughout the customer lifecycle. These innovations help financial institutions remain competitive, enhance employee productivity, and optimize customer engagement, positioning them to thrive in the digital-first era
8. Design System: Provides common, shared UI libraries built on the open-source Sketch tooling.
9. Software Development Kits: Backbase provides mobile SDKs, a web SDK, and service SDKs for mobile, web, and back-end development. These come pre-packaged with libraries, vendor libraries, data modules, and extensions required to develop new capabilities. For the back-end, we provide security, logging, tracing, cloud configuration, service discovery, etc.
Key Benefits
- One Platform - All Channels: Seamlessly orchestrate customer & employee journeys across all touchpoints (omni-channel).
- Cost Efficiency: Reuse and extend your core banking systems without replacement.
- Accelerated deployment (Buy + Build): Gain speed with out-of-the-box functionality and flexibility for custom enhancements.
- Growth & Control: Take full control of your digital strategy to drive engagement and growth.
- Personalization: Deliver tailored experiences with AI-driven insights and journey orchestration.
- Modular Flexibility: Adopt composable capabilities to scale and innovate at your own pace.
- Enhanced Employee Productivity: Streamline internal workflows to improve efficiency and customer service.
- Progressive Modernization: Gradually modernize legacy systems while minimizing disruption.