The confusing terminology of Embedded Finance and payments: Don't let it become a distraction

By Zilvinas Bareisis, Director - Retail Banking

The industry dialogue around Embedded Finance and digital payments is sometimes hampered by the lack of consistent terminology. For example, we continue to hear statements like ‘wallets are overtaking cards’ and ‘paying for an Uber ride is an example of Embedded Finance’. The extent to which these statements are true depends on one’s perspective. The key is to focus on strategic goals, solving customer problems, and delivering superior payment experiences.

Read more via The Paypers.