Regulatory change, cost pressures, advances in technology and more-demanding customers: treasurers have a lot on their minds, but artificial intelligence (AI) is here to help.
AI can help banks evolve their understanding of their clients, from what they want to why they want it, says Alenka Grealish, senior analyst for corporate banking at Celent. “This has profound implications for the nature of customer engagement, moving it from being tactical to being strategic,” she says. By understanding why a client chooses certain services, banks can make better recommendations, acting more as an adviser and less about pure execution, she explains. AI can help banks and their clients in a myriad ways, such as reducing operational costs, ensuring regulatory compliance or improving analytics, both to better understand existing data and produce better forecasts.