How Banks Can Harness Customer Data at the Point of Spend to Enable a New Era of Payments

A recent report from research house Celent showed that 38% of banks stated data monetization as a key strategic priority. At the same time, the report showed that 73% of banks see an increasing competitive threat from niche and nonbank players. The threat is as clear as the opportunity. Which way the change will go is in the hands of the banking community.