A mortgage in 30 minutes? Fintech says it’s coming

Quicken Loans' Rocket Mortgage has made waves because it promises to process a mortgage application in minutes and close the loan in under a month, but a new upstart is aiming to knock the firm, now the largest retail home lender in the country, off its perch.

"A lot of consumers want an all-digital mortgage or a more-digital mortgage," said Craig Focardi, senior analyst at Celent. "We're not that far away where we can enter info on our smartphones and...