Odd Keystrokes May Offer Way to Ferret Out Online Application Fraud

Dan McCoach, head of life and health for North America at technology research firm Celent, said that until now digital behavior analytics have focused on creating profiles to enrich a digital experience or to intervene to improve conversion or completion rates. He said by email that ForMotiv appears to be pursuing an approach that focuses on a carrier’s ability to catch fraud and analyze risk better.