2022/10/12
Data from Celent’s ongoing Branch Transformation Research panel — a static group of 80 financial institutions that the research firm regularly polls — shows that branches accounted for 60% of new-to-bank sales attribution as of June 2022, about the same as it was a year earlier. Change is predicted, however. By mid 2023, the panel predicts branch sales will drop to 53% and digital sales will rise proportionately.
Digital sales almost certainly will overtake branch sales at some point, although the one-year predicted change may or may not continue at the same pace. Banking executives should consider the example of the retail industry, observes Celent Senior Banking Analyst Bob Meara.
記事 details
Industry
Retail Banking
Media Type
News Articles
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America