Retail Grocers in Financial Services

: North America & UK Overview

Celent reveals grocers will increasingly benefit from direct channels and the competition amongst banks wishing to link up with them. Celent predicts that a majority of top grocers will create new alliances with national and international banks, moving away from the regional partnerships currently in place.

In a new report entitled " ", Celent Communications scrutinizes the leading strategies in supermarket banking in North America and in the UK. The report benchmarks the experiences of North American and British grocers in financial services, and examines how direct channels have cleared the way for new supermarket banking ventures.

Due to regulatory concerns, retail grocers have approached financial services very differently in North America than the UK. While British grocers have frequently taken an equity share in financial institutions, North American grocers, primarily in the US, have tended to simply rent space to bank branches. However, new strategies, circumventing restrictive regulations, will allow US grocers to play a more active role in banking. As more and more supermarkets link up with banks, local and regional banks in the US run the risk of being displaced from their existing in-store branching agreements. In North America as in the UK, grocers act as Trojan horses for banks expanding into new geographic areas comments Gwenn Bézard, the author of the report.

While banks branches and brands keep grocers volume purchasing power at bay, Celent predicts that, in the next 3 to 5 years, grocers will increasingly benefit from the competition amongst banks wishing to link up with them. Over the past few years, the buzz about the Internet has obscured how the grocery retailing industry has changed. Food retailers have turned in global giants with powerful brands, and have little choice but to move into financial services to fight the increasing pressure on food profit margins. While the impact of grocers on financial services is still modest, Celent expects grocers footprint in financial services to increase, thanks to their powerful brands, their sales culture, and the commoditization of banking business and products.

A Table of Contents is available online.

of Celent Communications Retail Banking and Retail Securities & Investments research services can download the report electronically by clicking on the icon.