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The Future of Brick-and-Mortar Pharmacy

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2022/05/04

Brick-and-mortar pharmacies are not immune from the same challenge facing the rest of healthcare: How to meet the increasing consumer demand for virtual touchpoints and convenience. They’re well-accustomed to living in a world – especially in the pandemic – where interactions are more virtual by default. Consumers now want the same process from their pharmacy.

Virtual or bust reigns. And as consumer demand for this level of interaction grows, we expect to see a more integrated and seamless system emerge. Just like bank branches are losing their customer base as most interactions have been digitized or automated, brick-and-mortar pharmacies face the risk of extinction if they remain status quo and do not offer relevant in-person and virtual services.

For the remainder of the blog from Oliver Wyman, click here.