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  5. Commercial Insurance: Who Will Buy Direct and Why?

Commercial Insurance: Who Will Buy Direct and Why?

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2020/08/26
Karlyn Carnahan

With the continued expansion of online shopping of commercial insurance, the question many insurers are asking is – should we participate? Are small commercial buyers actually buying online? Is the agency channel here to stay?

We’ll share current results of our survey across 200 small business decision makers looking at the question of whether they prefer to use an agent or buy direct and the role that technology plays in that decision.

Join us for this informative and engaging discussion about how small businesses are adapting to technology advancements and changing preferences in purchasing business insurance.

This study is being done jointly with Barlow Research Associates.

Speakers:

Karlyn Carnahan, Head of Property Casualty at Celent

Dax Craig, Co-Founder and President at Pie Insurance

John Barlow, President at Barlow Research

Recorded August 26th, 2020

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