ベンダー
English
search
  2. //
  3. Reports & insights
  4. //
  5. Interactive Television and European Banking

Interactive Television and European Banking

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
2002/04/05
イザベラ・フォンセカ

Abstract

Celent Communications predicts iDTV banking services to continue to play a role in the development of financial institutions’ distribution strategies. However, high renewal costs may slow down bank adoption for this channel.

In a new report, Interactive Television and European Banking Celent examines the evolution of iDTV banking services in the European marketplace, including product and technology development.

The report predicts that over 35 percent of total digital TV subscribers in Europe will use iDTV banking services by 2005. Consumer adoption levels will depend on the product mix and interactive content provided by financial institutions on the digital TV screen.

According to Isabella Fonseca, author of the report, "iDTV still remains at the experimental stage for most banks. Approximately 17 financial institutions provide a full-service offering via this channel. Others have pilots underway. This means that the number of banks offering iDTV banking services has doubled since last year. iDTV still holds promise for the future as an additional customer touch-point, but will have to be evaluated according to what will work best for the financial institution’s overall expansion plan."

Client Access