ベンダー
English
search
  2. //
  3. Reports & insights
  4. //
  5. アップルの決済における長期戦略：漸進的戦略かSquareアプリの野心的戦略か

アップルの決済における長期戦略：漸進的戦略かSquareアプリの野心的戦略か

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
2020/08/12
アレンカ・グリーリッシュ

Based on Apple’s occasional big splashes in payments, incremental is the answer but a telling incremental. Apple is playing a long game in payments and seeking specific, lucrative plays. Its kick-off in 2014 brought Apple Pay, now available in 60 countries. Its belief in a better UX and UI for credit cards led to the 2019 launch of Apple card via Goldman Sachs. Its acquisition of Mobeewave is a strong signal that it sees the shift in customer payment preference to contactless resulting from COVID-19 as a systemic shift. And that small merchants need an easy way to offer mobile POS in response.

Is Apple’s mobile POS play the equivalent of Square’s dongle? A humble beginning to a broad platform strategy? Likely not. Firstly, it is not offering acquiring services which is Square’s anchor. Second, it has a much broader and successful platform strategy underway. While it might not be aiming to become Square, as a hardware producer, it could be aiming to build its smart phone and iPad POS penetration at small to medium-sized merchants. Keep an eye out, Fiserv Clover, Verifone, Poynt…

コメント