P2P Goes Pay Anyone

Email Payments Keep Growing

Unlike most e-payment schemes in recent years, Celent expects leading email payment schemes to grow revenues significantly and turn a profit.

In a new report entitled : An Overview of Email Payments,Celent Communications examines the US email payment market with an in-depth analysis of the revenue drivers, the competitive landscape and a close examination of Paypal, the leading email-based payment system.

"Although email payments are generally thought to cater almost exclusively to online auctions, almost half of email payment transactions are actually non-auction related" comments Gwenn B騷ard, author of the report. While online auctions still represent 55% of email payment transactions, Celent expects this figure to rapidly decrease.

Celent forecasts email payment schemes will heavily compete with traditional credit card transactions in the online business-to-consumer market and predicts large e-retailers will massively adopt email payment in the next 12 months. Person-to-Person email payment schemes are morphing into Pay Anyone (PA) solutions.

Despite banks' traditional dominance in payments, most have failed to rise to the challenges of the email payment market. Citibank is currently the only financial institution to emerge as a challenger to Paypal who dominates the US market with 90% market share.

"Most players have failed to leverage their auction and merchants services, as well as ignoring controversial, but profitable markets such as online pornography and gambling" adds Mr. B騷ard.

A Table of Contents is available online.

Email Payments Initiatives included in the report: USA: Achex, Amazon Payment, Amicus-CIBC, AOL Quickcash, Bank of America, Bank One, Ecount, Emoneymail, Billpoint, Brodia, Certapay, Checkfree, Checkspace, Citibank C2it, Clareon, eBay, Earthport, eCash, First Data, FleetBoston, Gmoney, IPin, NYCE, Paymybills, Paypal, Propay, Providian, Tradenable, Tradesafe, Trintech, Wells Fargo, Western Union MoneyZap, Verai, Yahooo! Paydirect. International: Banque Directe/MinutePay, Nochex, Movilapgo, Paybox, eBank/Paypal.

of Celent Communication's Retail Banking research service can download the report electronically by clicking on the icon to the left.