Small commercial insurance is at a crossroads: While most businesses are still run by older generations, as those principals leave their firms behind, they’re being supplanted by a younger cohort of entrepreneurs whose expectations for transaction and interaction with their insurance carriers are different. Millennial and Gen Z business owners want to buy and service their insurance needs online — but find themselves less clear on what they need and how to get it. This has important implications for insurance carriers and agents.
Celent and Majesco have joined forces on a survey of these mercurial insurance customers. In presenting our findings, you’ll discover:
- How the customer profile of a small commercial insurance buyer is changing
- What kinds of products they are looking to purchase, and in what channels
- How insurers and agents can join forces to meet their needs
Speakers
Denise Garth – Chief Strategy Officer, Majesco
Karlyn Carnahan – Head of Insurance North America, Celent