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20 September 2022

How digital trust strengthens customer loyalty.

Celent analyst Karlyn Carnahan explains in this ebook how by using the right technology, most of the customers become trusted customers and customer experience and loyalty actually improve significantly.

Insurers have become e-commerce companies and part in this trend. They have no other option. Technology makes this all possible.

A well-organized system of risk analysis and fraud detection means that the vast majority of customers can receive better service. They are trusted and receive the treatment that someone who is trustworthy deserves. This is not at the expense of the image and results of the company. Not at all.

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