23 April 2019
The mutual fund industry has seen rapid growth in recent years. The rise of middle-class and the changing investment mindsets helped this trend in no small measure. People in India have traditionally trusted banks and instruments like fixed deposits and government bonds more to safeguard their savings. In recent years, people are considering riskier investments like stocks and mutual funds for better returns. However, there is still substantial liquidity held by retail banks that can be targeted for further investment in capital markets. The challenge is to create the right business model to nudge people toward capital markets.
