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Customer Centricity: Why it matters

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30 October 2017

Being “customer centric” will mean different things to different organisations. For some, it will be enough having a consolidated dashboard with customer information, others will focus everything they do around customers, placing ultimate value on customer experience.

KEY TAKEAWAYS

• Why it is so important to design business strategies around customers

• Understand the main obstacles for customer centric relationships

• What are the options to become customer centric

WHO SHOULD READ THIS DOCUMENT

• CIOs

• CTOs

• CEO

• Heads of digital transformation

• IT Architects

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