Q&A WEBINAR: Building a Digital Activation Strategy that Shifted the Culture at RBC, a Celent Model Bank Award Case Study

Join Celent Senior Analyst Bob Meara and Bryan Herskovits, Director, Digital Activation, RBC as they share key highlights about RBC’s comprehensive digital activation strategy designed to quickly increase employee and client digital activation. The three-part strategy, outlined in a recent Celent case study, included an agile approach to accelerate the development of digital capabilities, a gamified learning platform to improve employee knowledge of RBC’s digital services, and a network of volunteer Digital Navigators to provide a human touch to digital advocacy.

In this webinar, banks can learn:

• Why being a large organization is no longer an excuse for inaction.
• How to develop a model for digital activation that is straightforward to adapt to most any organization.
• A way to quickly build an enterprise-wide interactive learning platform for both employees and clients.