MILWAUKEE, Sept. 29, 2021 — Management Research Services (MRS), a global leader in insurance automation and technology solutions, announced today it is joining the efforts of American Family Life Insurance Company (“American Family”) to enhance the customer experience. American Family has integrated MRS’s no-code platform with their existing technology to provide a seamless end-to-end life insurance buying experience for their customers.
MRS has built a consumer-facing e-App experience which allows prospective customers to fill out the life insurance interview online via a personalized link delivered through the MRS platform. The omni-channel features of the MRS platform also enable the life insurance interview to be completed by the MRS call center, which together with the online experience, provides a robust process to complete the application in a timely and convenient fashion.
Tim Dineen, MRS’s Chief Operating Officer said, “MRS is extremely grateful for the opportunity to expand our long-term relationship with American Family. This project is another validation of the value our platform can bring to carriers. American Family was able to launch this process in very short amount of time with minimal changes to their existing technology infrastructure. These are exactly the type of relationships that will drive digital transformations with meaningful results.”
GG Oncel, MRS’s Head of Customer Strategy & Growth said, “We are taking the long-time relationship between MRS and American Family to the next level with this exciting project and growing it further with solutions not only for underwriters and agents, but also for customers. Exciting times and MRS is constantly expanding its services with an enormous speed!”
# # #
About the American Family Insurance group
Based in Madison, Wisconsin,American Family Insurancehas been serving customers since 1927. We inspire, protect, and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sellsAmerican Family-brand products, primarily through exclusive agency owners in 19 states. Life insurance is underwritten by American Family Life Insurance Company, a wholly owned subsidiary of American Family Mutual Insurance Company, S.I., 6000 American Parkway, Madison, WI 53783. The American Family Insurance group also includesCONNECT, powered by American Family Insurance,The General,HomesiteandMain Street America Insurance.Across these companies the group has more than 13,500 employees nationwide.
At MRS, we help clients transform change into a competitive advantage. MRS provides a high-end technology product to the life, health, and annuity insurance industries. In today’s world where “the only thing constant is change,” that original vision has been expanded to include more services and technology capabilities designed to help clients adapt quickly and in a cost-effective way. MRS has invested heavily in our technology platform to create a foundation for the next revolution in life insurance. MRS’s No-Code platform gives you all the tools needed to build a highly secure, complex application that efficiently collects voice and electronic data without writing a single line of code. The result is a vastly reduced time to market with no initial or ongoing maintenance costs making the total cost of ownership substantially lower than status quo solutions. Our platform’s ability to support powerful reflexive logic makes the MRS rules engine extremely efficient in collecting all information needed to make a point-of-sale decision. The capabilities and flexibility of our platform allow customers to use the MRS technology platform as their single solution or as a tool to support and enhance current technology solutions they already have in place. Please visit us at www.managementresearchservices.comor email sales@mrsreps.comfor more info on our product e-Apps.