2024/04/30
Product discovery in digital product development
If you have your mind set on disrupting the industry and you want to create something completely new — product discovery becomes even more important. Here's what you can expect to find in our guide:
- Introduction to product discovery
- Innovation through iteration
- Give people what they need (and more)
- Understanding product discovery as a process - Why product discovery matters
- How to know what customers want
- Market research techniques
- Making sense of data
- Getting into your customers’ shoes
- User personas ≠ fictional characters - How to form hypotheses and validate ideas
- Where good ideas come from
- Hypothesis testing
- The cost of skipping validation
Download the guide: https://www.vegaitglobal.com/a-comprehensive-guide-to-product-discovery
