About the Series:
In this series, Celent interviews a diverse set of service providers, ranging from hosting services and infrastructure provides to platforms and consultants. We want to give an FI a sense of what a company offers, how it distinguishes itself, and what its perspective is on where an institution should focus its cloud efforts today. We’re intentionally non-evaluative in these interviews, incidentally; other Celent formats analyze and assess particular solutions. The format is straightforward: an interview with the cloud company lasting 20-30 minutes. While the full conversation is available only to Celent clients, any registrant can view a short introduction. These interviews let FIs get a sense of how a company thinks and what it offers today; these perspectives can then inform the institution’s cloud strategy.
About the Interview:
In this video interview, we sit down with Karen Oakland, VP of Industry Marketing for Financial Services, at Smart Communications.
Précis (3:12) | Long Interview (18:19)*
*Client Access Only
About Smart Communications:
Smart Communications helps you deliver a consistent experience that grows revenue and builds loyalty while reducing risks of non-compliance with financial regulators. All 15 of the world’s largest investment banks trust Smart Communications to help them Scale the Conversation. Whether you’re a large global financial institution, regional bank or credit union, wealth management firm, or investment bank, Smart Communications helps your business automate two-way, on-demand, highly personalized conversations anytime, in any channel. https://www.smartcommunications.com/industry-solutions/financial-services/
For over 20 years, Celent has helped senior executives make confident decisions around their technology strategies to execute at scale.
As the financial services industry rapidly evolves, there is more complexity, with new regulations, startups, technologies, and applications to stay on top of and prioritize. Celent helps you connect this ever-changing puzzle. We offer objective advice and clarity, backed by a database of thousands of solutions and award-winning global best practice use cases. With real-life domain expertise, we also guide you through the maze of emerging tech in the pursuit of value.
Our people, data, insights, and relationships form the foundation for you to use Celent to make confident technology decisions in financial services.
