About the Series:
In this series, Celent interviews a diverse set of service providers, ranging from hosting services and infrastructure provides to platforms and consultants. We want to give an FI a sense of what a company offers, how it distinguishes itself, and what its perspective is on where an institution should focus its cloud efforts today. We’re intentionally non-evaluative in these interviews, incidentally; other Celent formats analyze and assess particular solutions. The format is straightforward: an interview with the cloud company lasting 20-30 minutes. While the full conversation is available only to Celent clients, any registrant can view a short introduction. These interviews let FIs get a sense of how a company thinks and what it offers today; these perspectives can then inform the institution’s cloud strategy.
About the Interview:
In this video interview, we sit down with Karen Oakland, VP of Industry Marketing for Financial Services, at Smart Communications.
Précis (3:12) | Long Interview (18:19)*
*Client Access Only
About Smart Communications:
Smart Communications helps you deliver a consistent experience that grows revenue and builds loyalty while reducing risks of non-compliance with financial regulators. All 15 of the world’s largest investment banks trust Smart Communications to help them Scale the Conversation. Whether you’re a large global financial institution, regional bank or credit union, wealth management firm, or investment bank, Smart Communications helps your business automate two-way, on-demand, highly personalized conversations anytime, in any channel. https://www.smartcommunications.com/industry-solutions/financial-services/
