About this Interview:
We continue our In Coversation With... series by hosting several interviews with FIS executives about the cards market in the US.
In this episode, we sat down with Mladen Vladic, VP, Head of Products and Services, Loyalty Services, North America at FIS. We discussed several topics, such as:
- How loyalty programs have changed and evolved over the years;
- The importance of loyalty programs for issuers in 2025;
- How the issuers can meet a growing demand from consumers for 'instant gratification' and easy redemption of points.
Other episodes include discussions on the US credit cards market and the importance of value added services.
About the Series:
Celent’s new “In Conversation with…” series allows us to speak to various companies without being bound to a specific theme. The series is open to all: financial institutions, their solution and service providers, and other industry participants; however, we do have strict qualification criteria. These interviews let our clients get a sense of how a particular company thinks, what it offers today, and how it differentiates from others; these perspectives can then inform the institution’s technology investment strategies. We are intentionally non-evaluative in these interviews. If you are interested to participate, please contact your account manager or info@celent.com.
Access and Length:
Full video (10:25) is available to Celent Retail Banking and Payments research clients only. Click View this Webinar below.
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