PZU: Succeeding at Innovation in a 220 Year Old Insurer
21 March 2024
Winner of Model Insurer 2024 Award for Innovation Execution
Abstract
PZU's strategic approach to innovation includes cross-firm partnerships, collaboration with startups, and continuous reinvention to maintain its competitive edge. The company has successfully implemented more than 40 initiatives over six years in partnership with start-ups and accelerators. As a Model Insurer winner in the category for Innovation, this case study explores the approach to create and succeed employing an Innovation Lab.