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PZU: Succeeding at Innovation in a 220 Year Old Insurer

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21 March 2024

Winner of Model Insurer 2024 Award for Innovation Execution

Abstract

PZU's strategic approach to innovation includes cross-firm partnerships, collaboration with startups, and continuous reinvention to maintain its competitive edge. The company has successfully implemented more than 40 initiatives over six years in partnership with start-ups and accelerators. As a Model Insurer winner in the category for Innovation, this case study explores the approach to create and succeed employing an Innovation Lab.

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