REPORT
After the Account Opening: Digital Customer Onboarding Imperatives
Banks are acquiring more new customers digitally. Onboarding them well is the next challenge.
2nd April 2025

Financial institutions have been increasingly acquiring new retail customers digitally. But what happens after the account opening? Effectively and quickly connecting new digital customers to products, services, and support is the key to valuable engagement, relationship-building, and long-term value for the FI. Banks and Credit Unions must approach their onboarding approach thoughtfully to ensure outcomes include deposit growth, operational efficiency, and customer loyalty. Several technology solutions promise to augment the onboarding journey but Celent asserts that institutions should focus on a strategic approach and in specific areas.

Author
Michael Bernard
Michael Bernard
Senior Analyst