The insurance industry has always been built around ecosystems, and it’s not news that insurers are in the pursuit of digitization while challenging themselves to become customer centric. The big shift in the last decade, though, has been that those ecosystems are being transformed—mainly enabled by technology and highly digitized.
This is the story of General de Salud and a group of courageous partners in the quest to transform the way health insurance is conceptualized and sold digitally in Mexico—by building an ecosystem that focuses on affordability, a B2C commercial channel, and process efficiency, and by creating a value proposition based on continuous customer engagement.
For over 20 years, Celent has helped senior executives make confident decisions around their technology strategies to execute at scale.
As the financial services industry rapidly evolves, there is more complexity, with new regulations, startups, technologies, and applications to stay on top of and prioritize. Celent helps you connect this ever-changing puzzle. We offer objective advice and clarity, backed by a database of thousands of solutions and award-winning global best practice use cases. With real-life domain expertise, we also guide you through the maze of emerging tech in the pursuit of value.
Our people, data, insights, and relationships form the foundation for you to use Celent to make confident technology decisions in financial services.
