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Agent Digital Experience

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20 September 2021
Rob Norris

A New Battleground in Property and Casualty Insurance

Abstract

The digital experience for agents is becoming a new strategic battleground for insurance companies. Digital capabilities are being extended across the insurance value chain, and web portals are becoming just one of several approaches to make it easier for agents to do business. All of this will change the way carriers deploy technology to serve agents. To inform carriers as they consider future investment decisions when it comes to agent digital experience, Celent surveyed our Executive Research Panel of technology and operations executives for North America property and casualty carriers. The results were striking.

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