User experience was flagged in our 2022 Previsory and we continued to see momentum build through 2023 and into 2024. User (UX) and customer (CX) experience is continuing to attract investment as clients demand increased transparency and selfservice capabilities to deepen relationships and increase revenue. The shift from product to client centricity is taking hold across the service provider community to meet those demands of their clients. This shift is requiring a full scale digital transformation of legacy technology. This year’s Model Bank Award winner, Societe Generale Securities Services (SGSS) Client Portal “MySGSS”, is being recognized for transforming both the client and the employee user experience. The solution provides a consolidated view of customer data and SGSS services in a single interface, therefore enabling clients and internal users to access the same data in the same way from the same place.
For over 20 years, Celent has helped senior executives make confident decisions around their technology strategies to execute at scale.
As the financial services industry rapidly evolves, there is more complexity, with new regulations, startups, technologies, and applications to stay on top of and prioritize. Celent helps you connect this ever-changing puzzle. We offer objective advice and clarity, backed by a database of thousands of solutions and award-winning global best practice use cases. With real-life domain expertise, we also guide you through the maze of emerging tech in the pursuit of value.
Our people, data, insights, and relationships form the foundation for you to use Celent to make confident technology decisions in financial services.
