Perception Study Services Around the World
Celent estimates the spending on perception reached US$45 million in 2014, and will reach US$55 million in 2017. The CAGR will reach 6.9% during 2015–2017. The US and the UK markets are the most advanced, accounting for 40.5% and 15.7% of the market respectively in 2014.
In the report Perception Study Service Around the World, Celent examines the investor relationship market and profiles some leading vendors.
There are three types of investor relationship (IR) vendors: survey firms, shareholder service, and full service. The global survey firms include Corbin Perception, Ipreo, Rivel Research Group, Investor Perceptions, Quantifire, and RD:IR. Most of them are based in the US and the UK. Perception study service trends include internationalization, data visualization, and technology.
“One interesting service is the data visualization adopted by QuantiFire,” says Hua Zhang, analyst with Celent’s Asian Financial Services Group and author of the report. “IR data is cross-tabulated with feedback, and sentiment can be analyzed by different constituent groups.”
Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned subsidiary of Marsh & McLennan Companies [NYSE: MMC].
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Leveraging Celent’s Expertise
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