Deposit Gathering Using Remote Deposit Capture: Case Studies from A to Z

by Bob Meara, February 20, 2009
Industry Trends
North America

Abstract

New York, NY, USA February 20, 2009

Deposit Gathering Using Remote Deposit Capture: Case Studies from A to Z

With a critical need to grow deposits, more banks are turning to RDC to do so. An analysis of some of these relative few shows how it’s done.

In a new report, Gathering Deposits Using Remote Deposit Capture: Case Studies from A to Z, Celent looks deeply into the use of remote deposit capture (RDC). Drawing upon a December 2008 survey and multiple in-depth interviews, Celent concludes the majority of US financial institutions remain defensive and conservative in their approach, focusing on existing clients. The result is that for many banks, deposits collected via RDC have not amounted to much. But a minority of banks are making a significant impact on deposit growth using RDC.

Thus far in the product’s evolution, RDC has not been uniformly effective as a means to grow core deposits among financial institutions. "Among some financial institutions, RDC has barely moved the needle. Among financial institutions that have embraced the self-service deposit gathering potential of RDC, results have been significant," says Bob Meara, Senior Analyst in Celent’s Banking group and author of the report. "Banks have a choice to make: grow deposits or earn high-margin fee revenue. It’s going to be increasingly hard to do both."

The report begins by reviewing the market dynamics that have given rise to a notable increase in the thirst for deposit growth. The report then examines the spectrum of results achieved among surveyed financial institutions in RDC deposit gathering, along with the difficulty banks are having in assessing progress in this area. The report then details common elements in effective deposit gathering using RDC based on a December 2008 survey of financial institutions and multiple interviews. Finally, the report profiles three banks, Anchor Bank, Fifth Third Bank, and Zions Bank, representing a diverse approach to deposit gathering using RDC.

This 48-page report contains 18 figures and 13 tables. A table of contents is available online.

Members of Celent's Corporate Banking research service can download the report electronically by clicking on the icon to the left.  Non-members should contact info@celent.com for more information.  

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned subsidiary of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
mpace@celent.com
Tel: +1 212 345 1366

Europe (London)
Chris Williams
cwilliams@celent.com
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
ynagaoka@celent.com
Tel.: +81 3 3500 3023

Table of Contents

New York, NY, USA February 20, 2009

 Deposit Gathering Using Remote Deposit Capture: Case Studies from A to Z

 

Executive Summary 3
A New Thirst for Deposits 6
The Patient Collections Problem Gathering Deposits Using RDC 14
  15
  18
Common Elements Among Deposit Gatherers 24
  27
Anchor Bank 28
Fifth Third Bank 32
Zions Bank 37
  42
Renewed Focus 2008: "I Will Dye My Hair Pink!" 42
Conclusions 45

 

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